View from above of the vineyard and nature

About us

At FRUG Winery, we are driven by a passion for quality and a commitment to sustainability. Our approach blends tradition with innovation, creating wines that honor the rich heritage of Fruška Gora while embracing the future of winemaking.

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OUR APPROACH OUR VAUES MISSION OUR CELLAR
OUR APPROACH

Made with Patience and Purpose

We believe that great wine begins with great care. From carefully selecting our vineyards to nurturing the grapes to their optimal ripeness, we ensure every step is executed with precision. Our winemaking process combines modern techniques with classic methods, creating wines that are rich in character and complexity.

Why We Do What We Do
OUR VAUES

Why We Do What We Do

  • Tradition: We honor the time-tested methods of winemaking, paying homage to the land and the centuries of knowledge passed down through generations.
  • Innovation: While we respect tradition, we also embrace innovation in our practices, creating wines that push boundaries and adapt to modern palates.
  • Integrity: Transparency and honesty are at the heart of everything we do, ensuring that every bottle we produce reflects our commitment to quality and authenticity.
  • Excellence: We hold ourselves to the highest standards of craftsmanship and attention to detail, producing wines that are both refined and authentic.
Why We Do What We Do
Wine reveals what the soil has whispered for centuries.
Wine reveals what the soil has whispered for centuries.
Wine reveals what the soil has whispered for centuries.
Wine reveals what the soil has whispered for centuries.
What We Strive For
MISSION

What We Strive For

At FRUG Winery, our mission is to  produce wines of the highest quality, showcasing the diverse and rich heritage of Fruška Gora. We are committed to sustainable winemaking practices, excellence in every detail, and delivering wines that create memorable experiences for our customers.

BANSTOL HOPOVO DOBRILOVAC DOKA
What We Strive For
Different paths, one vision. Every bottle begins with us.
Different paths, one vision. Every bottle begins with us.
Different paths, one vision. Every bottle begins with us.
Different paths, one vision. Every bottle begins with us.
Different paths, one vision. Every bottle begins with us.
Different paths, one vision. Every bottle begins with us.
OUR SOIL

Where Vines Take Root and Character Grows

Across the slopes of Fruška Gora, the land breathes life into every vine. Here, sun, wind, and soil work in harmony — shaping grapes with depth, purity, and a distinct sense of place. It’s in these vineyards that the journey of every Frug wine begins.

The Origin of Frug

Deep in the hills of Fruška Gora, nature, time, and terroir unite to shape grapes into something lasting — expressive, grounded, and true.